A Primer on the Conditional Mediation Analysis in PLS-SEM

Conditional mediation (CoMe) analysis integrates and moderation analyses to examine test hypotheses about how mediated relationships vary as a function of context, boundaries, or individual differences. Although CoMe can be crucial element empirical studies that seek advance theory in information systems, applications such are scarce, general, partial least squares structural equation modeling (PLS-SEM), particular. This paper clarifies conceptual fundamentals develops guidelines for within the PLS-SEM context. Furthermore, outlines illustrative use presents detailed step-by-step procedures do so setting. Overall, this provides researchers practitioners with required knowledge properly carry out, report, interpret PLS-SEM.